An Emergent Industry
The 2014 USDA Farm Bill opened up the legal floodgates for the production of type III hemp, driving innovator farmers to establish legitimate operations throughout the United States. Following this trend, legal type I & II medical and recreational cannabis markets have begun to emerge State by State, with large, well capitalized brands and consolidated operations beginning to dominate the market landscape, catalyzing an inevitable “race to the bottom.”
A Competitive Market
In response, firms across the industry vertical have begun streamlining their processes to compete in a now margin sensitive marketplace, as consumers choose value brands that can meet basic quality parameters. Atlas Seed was founded to fulfill the market need for genetics that can compete in a competitive, price sensitive marketplace.